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»Felipe Almeida

Waze Makes Programmatic Inventory Available In DV360

Waze is navigating toward programmatic. The traffic and navigation app owned by Google said Wednesday it has made its Zero-speed Takeover ad unit available programmatically in Display & Video 360 (formerly known as DoubleClick Bid Manager). The unit shows up as a banner ad at the bottom of the screen when a driver stops their... Continue reading »
by Alison Weissbrot // April 10th, 2019 //
»
 

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