IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
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DoubleVerify Flaunts $125 Million Scibids Acquisition, Steady Q2 Growth
Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.
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Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has abandoned its metaverse plans, it’s getting back to its bread and butter: advertising. The platform is testing a new performance-based pay model for Ads on […]
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Proving The Telco Ad Hypothesis; Can Facebook Simply Make Reels Happen?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tele-Come And Go The telco ad tech hypothesis has lost its shine. Verizon ditched its ad tech assets, aka, AOL and Yahoo bundled as Oath and now back to Yahoo as a private equity-backed business. AT&T abandoned advertising as the third pillar of […]