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»Facebook ad tech

Why Atlas And Audience Network Survived Facebook’s Foray Into Ad Tech

This year, Facebook appeared to abandon its plan to develop an ad tech stack to rival Google’s DoubleClick. It shut down its SSP (LiveRail), closed the Facebook Exchange and threw away its DSP before it got off the ground. All that remains is Atlas, a former ad server repurposed as a measurement tool, and the... Continue reading »
by Sarah Sluis // October 21st, 2016 //
»
 

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