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»Emmis

Emmis Communications Buys Programmatic For Its Local Advertisers

If your local advertisers have an advertising budget to spend but nowhere to spend it, why not do it for them? That’s part of the logic behind reach extension, a tactic that’s long been popular with media companies like newspapers that get much of their budget from local businesses too small to warrant hiring an... Continue reading »
by Sarah Sluis // September 10th, 2014 //
»
 

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