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  • Lauren Wetzel, COO of InfoSum
    OPINION: Data-Driven Thinking

    There’s A Trust Opportunity That The Advertising World Isn’t Capitalizing On

    BY AdExchanger Guest Columnist//

    A YouGov study found that people are more likely to sign up for an online platform if they can see how their information will be used. This presents a trust opportunity for marketers, writes Lauren Wetzel, COO of InfoSum.

  • Agencies

    PR Firms Start Pitching Programmatic

    BY //

    Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide. Paid social has been a core skillset for PR professionals for some time, but PR firms are now hiring talent from media agencies and building sophisticated programmatic strategies as clients ask for more measurable outcomes. “PR is […]