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»Dynamics 365 Customer Insight

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising

Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook... Continue reading »
by Allison Schiff // May 4th, 2021 //
»
Microsoft Does the CDP Thing (Who Isn't?); Instagram To Test Nixing Likes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With CDP? Microsoft is throwing its hat in the CDP ring (that ring’s getting pretty crowded) with the launch of Dynamics 365 Customer Insight, a cloud-based data and customer identity portability service. Data analysts and marketers are the obvious targets for a... Continue reading »
by AdExchanger // November 12th, 2019 //
»
 

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