The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are sold. The Q1 earnings season has only reinforced the trend. At Kellogg’s and Kraft-Heinz, net sales fell about 3% year over year in Q1 2017. Mondelez grew organically a meager […]
What do loyalty programs and paid media have in common? Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition. But that’s starting to change. Coalition loyalty programs or “co-ops,” such […]
Finally. British grocer Tesco’s customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored “strategic options,” will transfer many of its employees and data assets to Tesco’s US-based joint venture partner Kroger. Under the transaction, “dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. The big data revolution helped to create a new job title: the data scientist. The title, which Harvard Business […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. Customer expectations have fundamentally changed. Today’s consumers expect to be understood and spoken to as individuals. They want relevant content […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Thousands of years ago, economies were built on bartering. It was an inefficient system that required both parties to offer […]
Financially troubled British grocer Tesco confirmed rumors it intends to offload its data marketing and analysis division, dunnhumby. In documents released Thursday, Tesco said it has appointed Goldman Sachs as its adviser to explore “strategic options” for the US$756 million business as it embarks on a complete overhaul of its assets. It’s hard to bucket […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. The advertising industry has seen the “years” of mobile, big data and programmatic come and go. There’s no doubt we’ve […]
Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty card information, which brands can use to prove sales uplift. Tesco isn’t the only retail outlet to supply this service. Walmart, for instance, turns in-store and online transaction data into […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. Here it is: Holiday Season 2014. Already. Before you could pry your sugary fingers away from the last […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. We’ve all done it. Days after browsing a product online, maybe across several different sites, we see it out […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Mobile phone owners are using fewer apps, Deloitte recently reported, and 90% have never bought an app or other smartphone […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, senior vice president and global head of data at dunnhumby. Maybe a consumer in the pet category isn’t a person, but for most products, it is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of media solutions at dunnhumby. As the IAB announced $11.6 billion in online advertising spending for the first quarter alone this year, the inevitable question arose: […]
Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about the digital marketing platform it’s developed, the Walmart Exchange (WMX). Like Amazon, which has turned massive amounts of shopper data into monetization opportunities for brands via Amazon Media Group’s demand-side […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. “Every company in the Valley has lowercase letters,” says Erlich Bachman from HBO’s “Silicon Valley.” “Why? Because it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, senior vice president and global head of data at dunnhumby. There has been a veritable explosion of new CxO titles in the last decade. We now seem to […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. When I worked as an analytics consultant in the telecom industry 10 years ago, the incumbent approach was to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Consumers further consolidated the number of retailers they invested in last year, shopping at fewer stores than in the past, […]
As brick and mortar giants like Walmart and Tesco do more to monetize their customer data, the question becomes – will they go it alone or maintain third-party partnerships? Tesco subsidiary dunnhumby’s rumored purchase of demand-side platform Sociomantic is the most obvious example of a seismic shift that’s occurring in the shopper data space. The […]
Are brick-and-mortar retail chains setting their sights on demand-side platforms (DSPs)? The rumor that Tesco’s customer insights subsidiary, Dunnhumby, will acquire Sociomantic, a DSP provider, adds fuel to the possibility. And whether or not the rumored acquisition is true, industry experts expect to see more retailers working with DSPs. If the deal occurs, Dunnhumby will […]
Dunnhumby, a data and customer insights company owned by British grocery giant Tesco, is close to acquiring Berlin-based retail retargeter Sociomantic Labs, sources say. Business Insider first reported the rumored deal Thursday and estimated the deal size to be between $175 million to $200 million. Although dunnhumby and Sociomantic have not publicly announced the transaction, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of media solutions at dunnhumby. Ah, February — the season for major television events that aren’t dominated by the trucks-and-beer crowd of the regular football season. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. Now that we’re done hearing every industry pundit give their New Year’s resolution or big predictions for 2014, it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. If you frequent a small business, the owner may get to know you and ask you questions about your […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, global head of data at dunnhumby. Everywhere I go, I overhear conversations about data science, big data, algorithms, the cloud, machine learning hackathons, Hadoop…the list goes on. But these […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. I moderated a panel last month at D2 Cincinnati, a digital marketing conference focused on customer centricity. The panel, […]
Customer data and analytics company dunnhumby today launched dunnhumby Ventures, a seed-stage strategic investment fund aiming to ferret out the innovators in the commerce startup space. According to Dave Balter, global head of investments at dunnhumby, “we have some goals we’re trying to hit, [which is to fund a] range of 10 companies a year […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. As the hit TV show “Breaking Bad” winds down, “Breaking Bad Media” is just beginning. On screen, high school […]
Marketers should broaden their view of the price-sensitivity spectrum or risk missing out on valuable consumer behaviors that impact their media buys, one study suggests. According to “Using Advertising to Engage the Price Sensitive Consumer,” a report published by dunnhumby, brands could be making a mistake by failing to dig deeper when it comes to […]
