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»Dose

Viral Publisher Dose Cut Off Programmatic And Placed Its Bet On Branded Content

Not so long ago, Dose operated like a typical viral publisher, running tests to create the most clickable headlines and raking in revenue from banner ads. But last year, Dose cut off all of its programmatic ads and bet its future on branded content. Dose founder Emerson Spartz shifted strategy because he says the viral... Continue reading »
by Sarah Sluis // May 25th, 2017 //
»
Tribune Media Invests $25M In Dose Media To Make Native Ads Viral

Tribune Media will sink $25 million into Dose Media, a content company founded by 28-year-old media entrepreneur Emerson Spartz, who founded legendary Harry Potter fan site MuggleNet when he was 12 years old. Dose Media, which publishes Dose.com and OMGFacts.com, will use funds from the Series B round to start its sales outreach to brands... Continue reading »
by Sarah Sluis // December 9th, 2015 //
»
 

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