Pet food brand Nestlé Purina is using a combination of behavior data and survey data to peek into the lower funnel and get a feel for whether a lift in awareness translates to a potential lift in sales.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Armen Petrosian, Co-Founder & CMO, DISQO. Vienna Pharaon, a marriage and family therapist, once wrote, “There are relationships that create so much safety that you no longer need to pretend […]
