Disney

Maker Studios, the YouTube multichannel network (MCN) it acquired for more than $500 million in 2014, has been absorbed into Disney’s larger digital portfolio. After months of layoffs at the struggling MCN, Disney revealed at its NewFronts presentation on Tuesday that it would roll Maker’s remaining creators and influencers into the Disney Digital Network, a […]

ABC, A+E Networks, Comcast and Canoe have initiated a pilot with broadcaster ad server FreeWheel to manage dynamic ad insertion in VOD and set-top box inventory alongside digital ads. Video-on-demand advertising has been relatively slow to take off, namely because of greater need for back-end integration in the underlying TV tech infrastructure. “The benefit for […]