Direct Mail

As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts. The luggage manufacturer and retailer Tumi last year started working with PebblePost, a startup that connects website cookies to home addresses to automate retargeting via direct mail, and found 96% of the sales driven by […]

The ad tech community has taken its strategies to legacy marketing channels before – billboards, radio, point-of-sale systems and even linear TV. Now add direct mail to the list. PebblePost launched publicly and revealed a $3 million seed round on Tuesday. CEO Lewis Gersh hopes to bring real-time analytics to direct mail campaigns for the […]