Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketer Mistrust Marketers are still concerned about a lack of trading desk transparency – so worried, in fact, that investment in agency trading desks declined 15% YoY, according to a WFA report that surfaced Thursday. The hesitancy could explain why companies like Rocket Fuel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BitTorrent Media File-sharing giant BitTorrent is courting advertisers, but it’s a tough sell given the company’s reputation as a piracy hotbed, Digiday reported. “It is going to be a tough road for BitTorrent to convince marketers that it is a legitimate platform to do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quizzing Ramaswamy Ever since Google’s former ad boss, Susan Wojcicki, took the reins at YouTube, Sridhar Ramaswamy has been running the company’s sprawling ad strategy. He shares some thoughts on display, video and mobile in a truncated chat with Ad Age. Addressing native, he […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Signal Facebook now lets advertisers target mobile users in high-growth countries based on the strength of their network connection. “Targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections, means ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Media Revs WPP Group’s revenues rose 2.7% to reach $9 billion in the second quarter as the holding company acquired research firm InsightExpress. Read the earnings release. In an investor note, Pivotal Research analyst Brian Wieser notes WPP’s gross revenues this year are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook ID Facebook is understood to be building a cross-device user ID solution that would be baked into its rebuilt Atlas ad server and provide a replacement for the beleaguered cookie. The Information has some details, gleaned from three unnamed sources. “Facebook has been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extending Amazon’s Data As part of a test, Amazon has been placing display ads on some affiliate sites and paying on an impression (not conversion) basis. Blogger David Zatz takes the feature for a test drive and is pleasantly surprised despite minor bugs. “Amazon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instabrand It’s finally happened: Instagram has made generally available a set of tools for brands. Read the blog. What’s in the offering? An account insights dashboard that shows impressions, reach and engagement; an ads insights dashboard that shows how paid media campaigns are performing, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommendation Backlash Outbrain and Taboola, content recommendation companies and direct competitors, are both battling some negative perceptions from the public, Fortune reported Wednesday. Publishers stand to earn a lot through Taboola and Outbrain’s services, as do advertisers – on the order of hundreds of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher’s Promise The Telegraph released a letter to its advertisers in an effort to soothe any concerns regarding a lack of transparency in programmatic trading. The letter reads like a list of guarantees, and The Telegraph is calling it its “Customer Charter.” Sales and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boutique Arbitrage On Monday, Ad Age profiled a small digital agency whose atypical business strategy might signal a growing trend. IMM is a Boulder, Colo.-based shop with a head count of 100, and the company is practicing arbitrage (typically undertaken by much larger companies). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Into Anti-Fraud Yahoo gobbled up Israel-based startup ClarityRay on Friday for an undisclosed sum. ClarityRay began as an ad-blocking firm, but has since evolved to an ad-security and fraud-detection company. A spokesperson for Yahoo told TechCrunch, “Advertising is an essential part of our […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Some of the largest companies on the Internet are working on ad IDs and complex identity-management solutions, both of which aim to serve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Battle For The Wages Writing for The Wall Street Journal, 4A CEO Nancy Hill comes to a pretty grim conclusion as to why the ad industry is starved for talent. With student loans on the rise, and with low average entry salaries in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Griffin, executive vice president and global head of digital at Havas Media Group. I have been in the business since late 1995 and have witnessed the evolution of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More AOL Acquisitions? On Tuesday, AOL said it will offer $300 million of convertible senior notes. This marks the first time that AOL has offered bonds since 2009, when the company broke away from Time Warner. According to The Wall Street Journal , AOL […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friends Of Friends Pursway unveiled an audience extension platform on Tuesday, dubbed Pursway Connect. Simply put, the platform helps markets identify and reach “real-life” friends of their known target audience, thereby extending a marketer’s overall pool of targets. Pursway Connect is only available for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BuzzFeed Optimizes Bank On Monday, BuzzFeed closed a $50 million investment deal from venture capital firm Andreessen Horowitz. With the new injection of cash, BuzzFeed boats a $850 million valuation, according to The New York Times. The online publisher will likely use the funds […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What’s With The M&A? The NY Times explores the recent mergers and acquisitions trend – and what it means. NYT writers explain, “To some on Wall Street, the deal-making may not in fact be an indicator of golden years ahead. Optimism about economic growth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing Television The Drum prodded agency execs from Starcom Mediavest Group (SMG), VivaKi and Carat for insights on programmatic television. “Linear TV won’t go away – but as more digital video inventory within exchanges opens up, we will continue to look to programmatic to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Ads In announcing the one-year anniversary of its Google Web Designer product, which offers HTML5 integration for creating ads, the DoubleClick Advertiser blog shares some stats that it claims show traction, including: “In the first half of 2014, DoubleClick Rich Media ad impressions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hold The Phone The industry is pouring on the mobile-first Kool-Aid with a heavy hand, but new data from Chartbeat suggests some healthy restraint. Mobile web traffic is not usurping desktop consumption, according to the analytics service – it’s complementing it. Chartbeat found that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Horizons For Susan Wojcicki, the 15-year Google veteran who helped build the search company into a $55 billion advertising business, recreating the ad magic at YouTube will present some hurdles. Wojcicki took the lead at YouTube in February, and has since been buried […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Targeting On Friday, P&G said it’s letting go of more than half of its brands that it sees as underperforming. Read more. This announcement came as the company reported an $11.6 billion (that’s “b” as in “billion”) profit for the fiscal year, slightly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Transformation (And Confusion) A significant percentage of digital adopters lack understanding of their tools. At least, those are the findings of Altimeter Group’s recently released report, “The 2014 State of Digital Transformation.” Of the companies surveyed, 88% claimed to be undergoing digital transformations, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing Automation More than 98% of online publishers in the US are taking a data-driven, programmatic approach to audience engagement, according to a new Winterberry Group report released on Wednesday. For the study, Winterberry Group partnered with the IAB to survey more than 200 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads Against Pirates A new initiative in the UK is repurposing digital display ads for an innovative take on cyber law enforcement, according to TechCrunch. Dubbed “Operation Creative,” and managed by the City of London’s Police Intellectual Property Crime Unit, the initiative targets websites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chatvertising A new wave of advertising may be upon us in the form of chat bots, writes WSJ tech columnist Christopher Mims. Services like WhatsApp and Facebook have been popular for quite some time, but new chat apps are cropping up, designed with brand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Video Ad Inventory Google is buying Twitch for $1 billion, VentureBeat first reported on Thursday. Twitch is an aggregation site for streaming video games in real time (think YouTube for serious gaming enthusiasts), where users can broadcast their desktop, Xbox One or PlayStation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Endorses Native LinkedIn is growing its native ad strategy, with a new option for brands to personalize and test news feed content. LinkedIn’s calling it “Direct Sponsored Content,” and the offering aims to help brands improve the relevancy of their content. Brands can now […]
