The Sports World Is Getting The Retail Media Bug
The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry.
The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry.
Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making between $3 million and $4 million per day from US consumers compared with $50 million and $60 million in Southeast Asia, one of its most […]