Let’s talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.
Even as many advertisers embrace audience-based buying, context remains a key performance driver in many verticals. Take finance, a category in which advertisers often sell sophisticated products to niche audiences. Third-party data can be expensive, with iffy quality, so it’s often better to reach audiences while they’re reading about finance and business. Dianomi, a profitable […]
