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»device graph

Behind The Data Cloud, The Basis Of Oracle’s ID Graph

Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with offline data tool Datalogix unlocked new capabilities. For instance, it can validate metrics that purport to measure links between TV, digital and sales. Oracle... Continue reading »
by Kelly Liyakasa // November 16th, 2015 //
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