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»Deseret Digital Media

Oscar-Nominated ‘Lion’ Reels In Values-Oriented Audience With FamilyShare

The Weinstein Co.’s Oscar-nominated tearjerker “Lion” was a big hit in markets where the distributor expected to see more modest results – including Salt Lake City, Boise, Kentucky, Dallas, Houston, Nebraska, Minneapolis and Las Vegas. Native content created by values-oriented publisher FamilyShare and distributed on Facebook improved the box office receipts in those markets. The... Continue reading »
by Sarah Sluis // April 11th, 2017 //
»
Utah Publisher Achieves Symbiosis With Facebook's News Feed

As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook, or find a way to sell their Facebook audiences to advertisers. Deseret Digital Media is going the latter route, using posts in its FamilyShare Facebook feed as part of the native advertising... Continue reading »
by Sarah Sluis // June 12th, 2015 //
»
 

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