The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. And agencies are seeing good results.
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges into action. As SVP and head of economic empowerment at Dentsu Media, he pushes brands to consistently diversify their media mix – and move away from one-off investments.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at dentsu Media US. If you’re planning for the impending death of the cookie, that’s a productive focus – but also, think bigger. Those keen on planning for […]
