Careful, Merge Ahead; How Meta’s Marketers Use AI
Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.
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Denise Moreno
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OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web
OpenAI’s hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers.