How AudienceMix Is Mixing Up The Data Sales Business
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
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For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
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- ads.txt
- amanda martin
- bid duplication
- ChatGPT
- contextual targeting
- D/Cipher
- data fees
- deal curation
- direct sales
- email newsletters
- featured
- first-party data
- generative AI search
- Google AI Overviews
- live events
- media quality
- Mediavine
- On3
- OpenPath
- Patrick McCarthy
- People Inc
- prebid
- search traffic
- Sell Side Summit Austin
- sell-side curation
- social media marketing
- SSPs
- Stephanie Mazzamaro
- The Arena Group
- The Arena Group Encore
- the trade desk
- transaction IDs
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People Inc. Cuts 6% Of Its Workforce
The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.
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Index Exchange Launches A Data Marketplace For Sell-Side Curation
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
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- AudienceTown
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- IRIS TV
- LiveRamp
- liveramp data marketplace
- Lumen
- Michael Richardson
- Mobian
- Nano Interactive
- peer39
- Proximic by Comscore
- Samba TV
- sell-side curation
- the trade desk
- The Weather Company
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With GAM Going Direct To Buyers, SPO Is The New Normal
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
Tagged in:- ad server
- amanda martin
- Amazon DSP
- Brian Binder
- CTV
- deal curation
- DoubleClick For Publishers
- DSP
- DV360
- featured
- GAM
- Google Ad Manager
- Google ad tech antitrust trial
- Google Ads
- Google Authorized Buyers
- Google open bidding
- header bidding
- jana meron
- Lioness Strategies
- Magnite
- Magnite ClearLine
- Mediavine
- online video
- OpenPath
- pubmatic
- PubMatic Activate
- Retail Media
- SDK Bidding
- SPO
- SpringServe
- SSP
- supply path optimization
- the trade desk
- Tinuiti
- Yahoo Backstage
- Yahoo DSP
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Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
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CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.
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Comic: No Scale For You!
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Rumors Aside, The Trade Desk Isn’t Deprecating Solimar Any Time Soon
The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai.
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Owning Ad Targeting Is Paying Off For Hearst
Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.