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David Sommer

Commerce

Snap Bets On AR To Deliver Virtual Shelf Appeal For CPG Brands

BY Hana Yoo// June 1st, 2023

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.
Tagged in:
- amazon
- AR
- augmented reality
- Band-Aid
- Chord
- coca-cola
- Conny Braams
- costco
- CPG
- David Sommer
- DTC
- First Story
- groupm
- Kleenex
- Lysol
- Nico Leonard
- NYX Professional Makeup
- Price Chopper
- Retail Media Link
- Snap
- Snap Star Collabs
- Spotlight
- Tops
- unilever
- UPS
- Wegmans
- WPP
- youtube
Ad Exchange News

Why AWS Is Ad Tech’s New Three-Letter Acronym; The Waterfall Runs Dry

BY AdExchanger// May 2nd, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web Services a year ago as global head of publisher ad tech solutions. And she just recorded a podcast with Marketecture about what she’s been up […]
Tagged in:
- ad spending
- amazon
- Amazon Web Serives
- AppLovin
- AWS
- Chartboost Mediation
- David Mitby
- David Sommer
- Digital Turbine FairBid
- DV360
- Ebiquity
- facebook
- ftc
- google
- Google Ads
- instagram
- Merrell
- news corp
- Patrick Harris
- Roger Dunn
- rtb
- Snap
- Stephanie Layser
- TikTok
- twitter
- Unity LevelPlay
Advertiser

Fetch Brings On Facebook CPG Vet To Build Deeper Relationships With Big Brands Like Kimberly-Clark

BY Allison Schiff// January 19th, 2022

Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David Sommer as its first-ever chief customer officer.
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