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»data misuse

Streaming Keeps Growing Like Crazy; Omnicom Gears Up For A Data-Related Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subscription Overload? The amount of time consumers spend with media increased by one hour and 24 minutes between 2018 and 2019 to almost 12 hours per day – and that time continues to fragment across media channels as new content offerings hit the market,... Continue reading »
by AdExchanger // February 12th, 2020 //
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The Ad Tech Angels Are Back; Google Sued In Australia Over Location Tracking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Side Of The Angels Many early ad tech companies were founded and backed by a loose cadre of “investorpreneurs,” including Brian O’Kelley, Joe Zawadzki, Auren Hoffman and Jonah and Noah Goodhart. “There definitely is an ad tech cabal,” as O’Kelley put it... Continue reading »
by AdExchanger // October 30th, 2019 //
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