Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and true value over fee-cutting.
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AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It
AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed.