WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data
Open Intelligence is WPP’s Media’s new solution to help advertisers make sense of their data and use it in more ways, with a longer-term goal of decentralizing data.
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Qonsent Is Merging With A Blockchain Provider To Launch A Full-Stack Privacy Tech Startup
The co-founders of a new privacy tech startup called Precise.ai are two names you’ll probably recognize: Adam Helfgott and Jesse Redniss.
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Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.