Daily Mailing It In; YouTube Shorts Get A Pick Me Up
Daily Mail’s ad-light subscription soars; YouTube Shorts takes another cue from TikTok; and MAGNA predicts an ad spend slump due to tariff-induced uncertainty.
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Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth
Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack.
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Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays.