How This Investment App Is Adapting Its Growth Strategy To Deal With Market Volatility
A peek into fintech app Betterment’s nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.
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How AS Beauty Keeps Hitting Its CAC Targets Even During The Holidays
AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those that convert. Shop Campaigns went GA for all merchants on Wednesday.
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PODCAST: AdExchanger TalksCalculating CAC With An Eye On Retention
The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says Braze CEO Bill Magnuson.
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The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers
Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.
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SmileDirectClub CMO On Dealing With Signal Loss And Testing New Channels
SmileDirectClub was “born in the classic digital DR space during the Facebook heyday when that channel was super effective,” CMO John Sheldon tells AdExchanger. “Since then, we’ve focused on diversifying our spend to mitigate risk, but also as a way to chase performance across multiple platforms.”
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OPINION: Data-Driven ThinkingThe Digital Ecosystem Is Changing. So Should The Way Ecommerce Merchants Calculate CAC
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cary Lawrence, CEO of customer data and analytics platform Decile. We’ve seen an absolute explosion in independent ecommerce entrepreneurship over the past year. But the industry is confronting headwinds on […]
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