Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions
Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.
ARCHIVE FOR:
curated deals
-
-
PubMatic Weighs In On The Debate Around Curation Fees
PubMatic CEO Rajeev Goel dishes on sell-side curation, data fees, how the business model differs from buy-side curation and how publishers can control pricing for curated deals.