culture

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

DCG’s new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its audience.

“the executioner” opinion expressed below is written by Natalie DiBerto, Lead, Account Services, Ad Exchanges, at Razorfish. New demand-side platforms now make it possible to execute buying strategies and purchase directly across wide swaths of inventory, cutting out the middle-man aggregators. Agencies have to think about how this new technology impacts and changes their media […]