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»Cross MediaWorks

Modi Media Vets Stake Out Addressable TV Firm For Multi-MVPD Buys

Michael Bologna and Jamie Power – both leaders from GroupM’s advanced television-buying unit Modi Media – have left the media agency and founded an addressable TV media-buying startup called one2one Media. One2one is owned by Cross MediaWorks, a consortium of media and advertising companies. One2one matches advertiser first- and third-party data to multichannel video programming... Continue reading »
by James Hercher // April 3rd, 2017 //
»
BlackArrow Acquisition A Bid To Cozy Up With Buyer Dollars

BlackArrow, a 13-year-old provider of live and video-on-demand ad products to TV operators, was acquired Monday by Cross MediaWorks, the owner of a national media network called Cadent and the full-service Cross Agency. Although BlackArrow, which has 100 employees, will remain as an independent entity, it will partner with Cross MediaWorks’ other business divisions to... Continue reading »
by Kelly Liyakasa // August 24th, 2015 //
»
 

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