A Look Inside Aquila, The ANA’s Still-Cooking, Cross-Media Measurement Platform
More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of.
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Why RMNs Aren’t Even About Ads, Sometimes; Time For A New Charter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.
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OPINION: On TV & VideoVideo Measurement Is Getting Smarter – So Why Press For A Dumb Currency?
We’re close to the onset of true cross-media measurement – with the understanding that all video impressions are not created equal. That seems obvious, but one key player in the ecosystem, YouTube, disagrees.