Credera

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

Omnicom said Thursday it had acquired Credera, a small management and technology consulting firm with offices in Denver, Dallas and Houston. Terms of the deal were not disclosed. Credera works with Fortune 500 companies including Southwest Airlines, Chili’s and The Container Store to build consumer tech platforms, integrate mar tech systems and consult on organizing […]