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  • Michael Morris, co-founder of Hyperlocology
    OPINION: Data-Driven Thinking

    Forget Proxy Performance KPIs. It’s Time To Focus On Revenue Again

    BY AdExchanger Guest Columnist//

    The digitization of advertising unleashed a torrent of easily measurable statistics for marketers to measure performance. These KPIs have their place in marketing strategy. But digital marketing has become too focused on proxy KPIs in lieu of the metric that matters most: revenue, writes Michael Morris, co-founder of Hyperlocology.

  • Platforms

    Inadco Offering Cost Per Lead Advertising Platform For Display; CEO Walker And COO Zinman Discuss

    BY AdExchanger//

    James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com:  Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]