• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»CPH

Financial Times Talks Progress On Time-Based Buying

Since the beginning of the year, the Financial Times has been selling time-based ads, where the advertiser pays only for ads that have spent five seconds in view. It charges based on cost per hour (CPH). The Times decided to charge for an ad after five seconds because data from its viewability provider, Chartbeat, showed... Continue reading »
by Sarah Sluis // November 11th, 2015 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Will Let Companies Limit Ad Personalization To Facilitate CCPA Compliance
  • Facebook, Your Move; Spotify Lays Off In Ad Sales
  • 3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them
  • SSPs: The New Ad Tech Chameleon
  • The Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved