ARCHIVE FOR:

cost per install

  • connected TV

    AppLovin Is Embracing Cost Per Install With Its New CTV Product

    BY //

    AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV inventory on a cost-per-install basis.

  • OPINION: On TV & Video

    CTV Benefits Are Obvious – But Is Effective Attribution Possible?

    BY AdExchanger Guest Columnist//

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jeff Sue, GM, Americas at Mintegral.  Connected TV (CTV) is rapidly emerging as an enticing channel for advertisers looking to increase their campaign reach and tap into new channels of ad inventory. The mobile ad […]