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»cookie research

A Simple Question No One In Ad Tech Will Answer

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger’s editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get… Continue reading »
by Sarah Sluis // November 7th, 2019 //
»
Marketing Professor Garrett Johnson Wants You To Know That Cookies Increase Ad Revenue

Cookies increase ad prices by a factor of two to three, according to the majority of research – a fact that marketing professor Garrett Johnson wants front and center as the industry weighs decisions about the cookie’s future. So he’s taken to Twitter, chiming in on topics like Google’s recent study that showed a 52%… Continue reading »
by Sarah Sluis // September 3rd, 2019 //
»
 

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