• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»cookie research

A Simple Question No One In Ad Tech Will Answer

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger's editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get... Continue reading »
by Sarah Sluis // November 7th, 2019 //
»
Marketing Professor Garrett Johnson Wants You To Know That Cookies Increase Ad Revenue

Cookies increase ad prices by a factor of two to three, according to the majority of research – a fact that marketing professor Garrett Johnson wants front and center as the industry weighs decisions about the cookie’s future. So he’s taken to Twitter, chiming in on topics like Google’s recent study that showed a 52%... Continue reading »
by Sarah Sluis // September 3rd, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There
  • 3 Ways Marketers Can Future-Proof Their Media Strategies In The Cookieless Landscape
  • Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
  • NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition
  • We Have To Completely Relearn Marketing Measurement — And That’s A Good Thing
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved