cookie blocking

Is Google planning its own version of Safari’s Intelligent Tracking Prevention? Never say never. Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware. Starting Feb. 4, and to coincide with the […]

Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed […]