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Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able to do it.

Ad quality issues are widespread, even on legitimate websites. But today, advertisers have more control over what goes into programmatic’s mixed bag. 

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Lynn Chealander, Director, Product Management, Xandr. Imagine the Air Buddies franchise churns out a 15th movie, and you’re rightly excited to see it on the big screen. But when you get to the theater, you […]