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»consumer

The Fact That You Can Doesn’t Necessarily Mean You Should

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. A handful of years ago, I moderated a panel about mobile technology and privacy for the Churchill Club. One of the panelists explained the data collection issue in a way… Continue reading »

by Melissa Parrish // June 25th, 2015 //
»
 

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