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Conal Byrne

  • IHeartMedia has launched a private marketplace for podcasts to woo more advertisers to the medium with multiple targeting options and familiar buying tools.
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    IHeartMedia’s New PMP Is Just For Podcasts, And The Scale Is There

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    Radio giant iHeartMedia launched a private marketplace on Wednesday specifically for podcasts. It’s a bid to woo more advertisers to the medium with multiple targeting options and familiar buying tools. The PMP was built using technology iHeart acquired through its purchase of programmatic podcast and analytics platform Voxnest in October. There are three primary deal […]

  • Ad Exchange News

    HowStuffWorks Gets $15 Million Series A, Spins Off As Independent Podcast Network

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    Digital media publisher HowStuffWorks is spinning out from parent company System1 as an independent podcast network with a $15 million Series A investment from The Raine Group, the company said on Thursday. HowStuffWorks, which launched as a website in 1998, publishes and distributes podcasts, video and other digital content that explores curiosity-driven topics. Popular podcasts […]