Collective Measures

Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces a new fee to fund Aquila.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers that Reels can be a valuable marketing channel, The Information reports. Since Reels is more of a branding play, it doesn’t fit neatly within the broader Facebook and Instagram flywheel, which primarily centers on direct […]