• PointRoll And ShopLocal Combine To Form Cofactor

    Imagine adorning a Crest branding video with a custom call-to-action that tells the viewer she can buy the toothpaste on sale at a local Target or Walmart for $3.99. To achieve this, Tegna-owned companies PointRoll and ShopLocal are combining their capabilities under a new entity called Cofactor. If the name Tegna sounds unfamiliar, that’s because […]