When News Becomes Entertainment; Check That Off The List
People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of).
ARCHIVE FOR:
CNBC
-
-
The Kroger-Albertsons Merger Is No More; Say Hello To CNBC+
Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone?
-
Google Tests A Price Indicator That May Rattle Retailers; The CNIL Comes For Google Analytics And Facebook Connect
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Put A Price On … Price? Google is testing “Higher price” and “Lower price” indicators for shopping searches. Brian Freiesleben, an SEO industry observer and practitioner, spotted the badge in the wild on a $760 fireplace from Home Depot. It was […]
-
Yahoo Responds To Video Ad Fraud Allegations
Yahoo doesn’t have a fraudulent traffic problem, a company leader said Friday. Tod Sacerdoti, VP of display and video ad products and the founder of Yahoo’s video ad exchange BrightRoll, was responding to a CNBC report late last week, which claimed widespread fraud in Yahoo’s ads business and sales “ineptitude” as responsible for the downfall of […]