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»Cision

Ex-Oracle Boss Kevin Akeroyd On Building A Marketing Cloud For Earned Media

In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing Cloud. Now he has a similar vision for earned media. Since Akeroyd’s appointment as Cision’s chief in 2016, he’s spearheaded several acquisitions and shepherded the now-public company through a $2.4 billion merger with investment firm... Continue reading »
by Kelly Liyakasa // May 1st, 2018 //
»
Oracle Marketing Cloud Honcho Kevin Akeroyd Leaves For CEO Gig At 'Earned Media' Firm Cision

Kevin Akeroyd, SVP and GM for the Oracle Marketing Cloud, has moved on. Akeroyd was named CEO of Cision, a media intelligence firm serving the PR sector. The company's somewhat dubious claim to fame is a database jam-packed with journalists’ email addresses, but it's also pushing into areas such as job services and content marketing.... Continue reading »
by Kelly Liyakasa // August 8th, 2016 //
»
Content Marketing Consolidation Continues, As Cision Grabs Viralheat

Cision, largely known as a purveyor of PR software, has acquired enterprise social media and content marketing platform Viralheat. Terms of the deal were not disclosed. Cision has been on an acquisition streak over the past year, merging with media intelligence tool Vocus, acquiring UK-based Gorkana Group and snapping up social analytics platform Visible Technologies.... Continue reading »
by Kelly Liyakasa // March 23rd, 2015 //
»
 

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