• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Cision

Ex-Oracle Boss Kevin Akeroyd On Building A Marketing Cloud For Earned Media

In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing Cloud. Now he has a similar vision for earned media. Since Akeroyd’s appointment as Cision’s chief in 2016, he’s spearheaded several acquisitions and shepherded the now-public company through a $2.4 billion merger with investment firm... Continue reading »
by Kelly Liyakasa // May 1st, 2018 //
»
Oracle Marketing Cloud Honcho Kevin Akeroyd Leaves For CEO Gig At 'Earned Media' Firm Cision

Kevin Akeroyd, SVP and GM for the Oracle Marketing Cloud, has moved on. Akeroyd was named CEO of Cision, a media intelligence firm serving the PR sector. The company's somewhat dubious claim to fame is a database jam-packed with journalists’ email addresses, but it's also pushing into areas such as job services and content marketing.... Continue reading »
by Kelly Liyakasa // August 8th, 2016 //
»
Content Marketing Consolidation Continues, As Cision Grabs Viralheat

Cision, largely known as a purveyor of PR software, has acquired enterprise social media and content marketing platform Viralheat. Terms of the deal were not disclosed. Cision has been on an acquisition streak over the past year, merging with media intelligence tool Vocus, acquiring UK-based Gorkana Group and snapping up social analytics platform Visible Technologies.... Continue reading »
by Kelly Liyakasa // March 23rd, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There
  • 3 Ways Marketers Can Future-Proof Their Media Strategies In The Cookieless Landscape
  • Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
  • NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition
  • We Have To Completely Relearn Marketing Measurement — And That’s A Good Thing
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved