Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]
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- adobe
- AVOD
- Belgian Data Protection Authority
- bluekai
- braze
- Chris Pedigo
- datalogix
- Disney
- DPA
- gdpr
- HBO
- hulu
- IAB
- moat
- netflix
- nielsen
- Oracle Advertising
- Oracle Data Cloud
- Oracle Marketing Cloud
- Prime
- Salesforce
- Salesforce Marketing and Commerce Cloud
- TCF
- Transparency and Consent Framework
- youtube
- YouTube TV