Choozle

Programmatic platform Choozle picked up $6 million in Series B funding Tuesday, and it’s got growth on the brain. “We’re buying time to become a bigger player in the mid-market,” said Choozle CEO and co-founder Andrew Fischer, who sees recent ad tech consolidation and the lack of investment in early-stage companies as an opportunity. Choozle, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Fischer, co-founder and CEO at Choozle. In-app mobile advertising can be more efficient than the mobile web because it enables marketers to target audiences with laser-like accuracy while capturing […]