CBC

The Canadian Broadcasting Corporation (CBC) turned on video header bidding with Index Exchange. The broadcaster and publisher requested that Index Exchange develop the feature because it wanted “to make more data-rich inventory available to [private exchange buyers],” said Jeff MacPherson, director of monetization platforms and services at CBC. The move will also boost yield for […]

Eyeing a shift to private marketplaces among buyers, Canadian publisher CBC has reordered its tech stack to prioritize its private marketplace over direct deals. Done via an Index Exchange header tag, the move gives CBC’s private marketplace buyers a more favorable setup: the option to look at every user before ad impressions get divvied up […]