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»Catalina

Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales

Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and “instant savings” application Cellfire for an undisclosed sum. Cellfire bridges the gap between digital coupons and store loyalty systems, first launching its service with grocer Kroger in 2008; additional roll-outs with Safeway, CouponLink, ShopRite, Giant Eagle and Stop ‘n Save... Continue reading »
by Kelly Liyakasa // September 5th, 2014 //
»
IPG Media Lab: 2014 Means Mobile-First, Data-Driven Experiences

The IPG Media Lab is a media test kitchen for parent company IPG Mediabrands. Every week, the tricked-out tech playground plays host to CMOs and brand strategy execs that walk its aisles for inspiration on emerging devices and media-types to augment in their marketing strategies. Through a series of informal relationships with media and technology... Continue reading »
by Kelly Liyakasa // December 23rd, 2013 //
»
 

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