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»Campbell’s Snacks

Campbell Snacks Makes Big Marketing Investments In Its Acquired Brands, Despite Cost Cutting

When Campbell's made its $6.1 billion acquisition of CPG company Snyder’s-Lance last May, it wanted to bring its marketing prowess to snack brands that hadn't received media investment in decades, like Kettle, Cape Cod and Snyder’s of Hanover. “They were more product innovation focused, and less advertising focused,” said Karen Marks, VP of integrated marketing... Continue reading »

by Sarah Sluis // March 20th, 2019 //
»
 

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