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»campaign insights

Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments

Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights. On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations... Continue reading »
by Allison Schiff // December 5th, 2017 //
»
Google Campaign Insights Launched; Millard On Ad Scarcity; AOL And Yahoo! Talking Content

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age's Michael Learmonth looks at Google's answer to Microsoft's engagement mapping called "Campaign Insights." According to Learmonth, Google compares data from the advertiser's ad server and marries that to data from the Google Toolbar (- so that's what it's... Continue reading »
by AdExchanger // October 20th, 2009 //
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