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campaign efficiency

AI

Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents

BY Joanna Gerber// October 8th, 2025

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.
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- ai
- AI agents
- Alex Blum
- audience targeting
- automation
- campaign efficiency
- data collaboration
- DCP
- Optable
- RFP
- Unity
- Vlad Stesin
AdExchanger Content Studio

Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach

September 25th, 2025

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI.
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