• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

c3 and c7 nielsen

  • Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta.
    TV ad measurement

    Nielsen Asserts Its Place In The TV Currency Crowd

    BY Alyssa Boyle// March 21st, 2023

    This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

    Tagged in:
    • ACR
    • ACR data
    • automatic content recognition
    • C3
    • c3 and c7
    • c3 and c7 nielsen
    • C3 Metrics
    • C7
    • featured
    • Inscape
    • JIC
    • joint industry committee
    • Karthik Rao
    • nielsen
    • Nielsen Audience Measurement
    • Nielsen Gracenote
    • Nielsen One
    • Nielsen ONE Ads
    • Roku ACR
    • stb
    • TV upfront 2023

Popular

  1. CTV Roundup

    How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows

  2. Commerce

    Marriott Takes The Leap Into Retail Media With New Media Network

  3. Comic: Revenge Of The Data Nerds
    Comic

    Comic: Revenge Of The Data Nerds

  4. Commerce

    Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network

  5. Platforms

    Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved