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c3 and c7 nielsen

  • Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta.
    TV ad measurement

    Nielsen Asserts Its Place In The TV Currency Crowd

    BY Alyssa Boyle// March 21st, 2023

    This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

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